Digitalization, NextGen funds, Low Emission Zones, and the Sustainable Development Goals (SDGs) promoted by the Agenda 2030, created by the WHO, play a significant role in shaping the new mobility landscape.

Achieving sustainable and clean mobility in cities is a priority that requires collaboration from all involved stakeholders. This collaboration spans from the public administration, where the implementation of proper public digital infrastructure is essential, to public and private transport operators, as well as platforms that enable the creation of a multimodal, sustainable system, placing citizens at the center.

In a recent interview with María José Rallo, the General Secretary of Transportation and Mobility at the Ministry of Transportation, Mobility, and Urban Agenda, she endorsed the cross-cutting obligation to be more sustainable, stating that "sustainable mobility is essential for achieving cleaner, healthier cities with a better quality of life." She emphasized that "connected mobility and MaaS platforms are key to achieving the goals of technology and digitalization in mobility," including improving user experience and transport efficiency, along with addressing regulatory challenges and fostering public-private collaboration.

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The Perfect Moment for Implementing Mobility Solutions

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Aligned with the Sustainable Development Goals (SDGs), we are at the perfect moment to implement mobility solutions, driven by MaaS platforms as indicated by Rallo, aimed at modern, smart, and sustainable cities.

Meep is one such solution, with its mission aligned with four specific SDGs:

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• Goal 3: Good Health and Wellbeing: Meep's personalized applications allow users to choose healthy routes, promoting active mobility.
• Goal 9: Industry, Innovation, and Infrastructure: Meep facilitates information sharing among different transport operators, combining public and private transport and employing innovative validation systems.
• Goal 11: Sustainable Cities and Communities: Meep improves access to suitable, affordable, and safe transportation for the entire population, encouraging a reduction in environmental impact.
• Goal 13: Climate Action: Meep contributes to reducing carbon footprints and promoting multimodal transport.

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Transitioning to a Multimodal Travel Culture

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Gradually transitioning to a culture of multimodal travel is one of Meep's goals to optimize time and be more environmentally efficient.

MaaS platforms, through a connected mobility digital ecosystem, facilitate city decongestion by promoting the use of two-wheel vehicles and public transportation. The reason behind this is simple: fewer cars on the road mean fewer emissions. The reduction of private car travel, replaced by more sustainable and shared transport, is the main strategy for achieving sustainability goals.

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How Can a Mobility as a Service (MaaS) Platform Like Meep Contribute to Achieving SDGs?

By integrating different urban mobility services into a single application, the aim is to:

• Reduce CO2 emissions: MaaS encourages the use of more sustainable modes of transport, such as public transport, bicycles, car-sharing, and electric car services.
• Reduce travel time: MaaS integrates different modes of transport into a single platform, allowing users to plan optimal routes and seamlessly use multiple modes of transport.
• Reduce petrol consumption: By promoting the use of more sustainable and fuel-efficient transport options, MaaS significantly contributes to reducing petrol consumption.
• Improve traffic management: MaaS solutions often include real-time traffic management systems that help avoid congestion and keep traffic flowing.
• Save money: MaaS users can compare costs and choose cheaper transport options for their journeys. Additionally, by using shared services instead of owning a private vehicle, they can save money on fuel, maintenance, and parking.
• Promote shared mobility: MaaS encourages car-sharing, resulting in fewer individual vehicles on the road, reducing traffic congestion and CO2 emissions.

To help cities meet their sustainability goals, a local approach is key to gaining user trust in connected mobility platforms. Mobility remains a highly local matter, and a one-size-fits-all solution is challenging to implement across diverse cities with the same impact. At Meep, we analyze cities and tailor our solutions accordingly. Our approach is always to provide a solution that helps solve local problems. The challenges faced by a person using public transport in Malta are not the same as those in Seville. Therefore, we adapt locally and make small modifications to deploy in different locations.

With a focus on efficiency and sustainability, the mobility sector demonstrates a more coherent and clear push towards the need to digitize every aspect of the business to promote active, multimodal, and sustainable mobility. Only through such efforts can we develop better-connected cities where people want and can live.